Criteria organises and facilitates bespoke
authentic and exclusive travel experiences in Rioja and Navarre.

Our services are tailored to clients ranging from discerning travellers looking for authenticity,
to business and boutique travel agencies wishing to offer quality and privacy during travel for
leisure, incentives, meetings or conferences.

We also offer Consulting services for potential importers, distributors and wine bar / shop owners,
who are exploring new and unique brands to add to their portfolio.



Feel like escaping from the daily hustle and bustle?
Rioja and Navarre have some of the best-kept secrets in Spain and we work to put together pre-eminent ways
to whisk you off to the culture and nature of these singular regions.

These are just some of the experiences we offer to live a unique voyage
through the history of wine, gastronomy and traditions of Rioja and Navarre.

We facilitate advice and organization, travel and accommodation, private chauffeurs, sport and leisure activities
and any other aspect tailored to meet your needs.

Contact our Travel Advisor to compose your perfect getaway.

DISCOVER: Live through wine

A walk in wine-making history

Underground wines

More than a winery tour

SAVOUR: Gastronomy

Exclusive pop-up restaurants

Private gourmet show cooking

Authentic tapas tour

ENJOY: Wellness

Your journey on wheels

Walking the Camino

Awaken your senses

CELEBRATE: Special Dates

Bulls & Bacchus


Haro Station Wine Experience



We provide unmatched on the ground expertise and knowledge of these regions
to craft unique and unforgettable holiday breaks or business retreats unlike you have experienced.

After more than two decades in consulting, communication, events and hospitality,
we have developed a philosophy for our products and services
where we champion authenticity and excellence.

We are located in a 16th Century cellar which serves as a unique backdrop,
bringing together traditional and modern structures,
and providing privacy and exclusivity to our bespoke experiences.

In our consulting services we broker local know-how and contacts
to ensure clients obtain first-hand advice and training needed
to internationalise Rioja brands in their countries.


Contact our Travel Advisor to compose your perfect getaway.
+34 618 88 84 87 / +34 941 10 05 50

Criteria Wine&Travel: Artisans of Travel Experiences & Hospitality